Nudging in Flow and Psychology of Colors
A key part of the brief was to design a safe and secure environment, both for drug users and for personnel. The architecture had to be able to respond to the state of mind of various drug users, during various stages of drug intake. For example, when the users enter the building - pre-consumption - the atmosphere can often be tense and aggressive. Responding to this, the entrance is very spacious, personnel are clearly visible, and users can split into different groups according to whether they need to smoke or inject their drugs. Drawing on colour psychology, the entrance is features cool and subtle green and blue hues, promoting a positive impetus amongst users, thereby reducing the likelihood of conflict.
When the users have taken their drugs they enter a restitution area, featuring warmer tones of purple and burgundy, creating a calm and relaxing atmosphere where the users can have a break from the hectic everyday life on the streets. After relaxing, users have the option to continue into an area where they can talk with counsellors or health personnel. There is also the possibility of attending different activities – such as classes, gymnastics, movie viewing etc.
Rikke Haugaard, leading architect on The Drug Consumption Center says: “In order to create great architecture you have to be able to empathize with the living and working conditions of other people. When it comes to drug users their conditions are very extreme, and at the same time it is very life-affirming to experience the people who, on a daily basis, fight for the dignity and a proper life for the most exposed groups in our society.”